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The power of nostalgia in marketing and advertising


The latest issue of Strategic Marketing for Africa (SMA) is out with a thought-provoking article on the pull of nostalgia and how consumers embrace brands that use this to their benefit.  The African Marketing Confederation (AMC), the organisation that produces this credible magazine resource for their members, is growing across the continent in leaps.  The AMC and its Strategic Marketing for Africa magazine publication should have your attention.

 

This topic of nostalgia is also covered in today’s MarkLives newsletter, around the Spur’s consistency of experience, understanding people and how nostalgia works.

Using nostalgia effectively shows in revenue results.  Read all about it on page 30 of Strategic Marketing for Africa here.

 

And consider exposure in Strategic Marketing for Africa magazine for your marketing message!


Contact barbara@avenue.co.za for more information.



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