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The Wall Street Journal has announced that its online events have brought more than double attendees in one quarter than in the entire 2019 year


https://www.inma.org/blogs/marketing/post.cfm/wall-street-journal-s-online-events-bring-more-attendees-in-one-quarter-than-all-of-2019

Consider these points:

1. Online events allow for both a high calibre of attendees, and in high numbers, that should interest sponsors

2. Location is no longer a barrier, opening up a global audience community for sponsors

3. You reach a diversity of audience beyond the usual demographic of subscribers/members

4. The level of engagement with attendees is very different from a physical event, and in many respects, more participative precisely because of the format

5. Online offers layered options for deeper interaction and broker introductions/information

6. There are new opportunities for lead generation for sponsors in the absence of in-person networking

Interested in using this new frontier to shape your marketing strategy? Can I call you to chat about it further?

barbara@avenue.co.za