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The New Reality of Media Advertising

The INMA (International News Media Association) has suggested that advertisers change their ad strategies based on data and audience behaviours that show consumer support for custom content (78% preference) over traditional advertising.

Focus on the power of branded content marketing. It’s the way to go.

Want to build a good relationship with your target market? Sell a story that brings your values to the table. How can we help?

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