Strategies to deal with global trends from the “uneasy 2020s decade”.

Emilie Gambade of Maverick Life alerted me to the 9^th annual report from Ipsos into Global Trends. Their KEYS webinar is very well worth a watch:

Talking about the “uneasy 2020s decade” of persistent tensions, uncertainties and change, Ipsos shows that world optimism is declining, there is a huge dichotomy (love/hate) when it comes to tech, and how societies are fractured.  Responses vary individually and across countries but the message that remains for marketers is the importance of

1. Demonstrating local value,

2. Building trust, and

3. Providing solutions that offer a sense of control.

Avenue represents brands that do exactly that.

The latest Longevity  bookazine is hitting the shelves now and is the pre-eminent go to for the increasing health focus in the world.

SAICE’s Awards event last week was a clear demonstration of collaborations that resonate and provide “compound interest” benefits.

Quest does such important work showcasing science for SA and is unique in its offering.

The SAIMM Journal recognition in the resolution report from Crossref confirms its top performance.

The recent African Marketing Confederation conference in Ghana announcement of international association accreditation makes the reach of the Strategic Marketing for Africa publication literally the way to go.

And the list goes on.  SAIEE, OHSA and FPASA reveal opportunities with equal benefits and advantages.

So rather than escaping to individualism, nouveau nihilism or retreating to old systems, rather look at the platforms offered on our Avenue website that do provide solutions of brand value that deliver emotional engagement that works.