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Social media fatigue? Try IMI



Humour + timeliness + surprise = increased sharing! In today’s Leader.co.za newsletter, Abhishek Borah describes a provocative and novel marketing tool (IMI) that can even result in an abnormal stock market bump! It’s all about using a high-profile event as it is happening, combining with humour and surprise, to make your content go viral. The research on IMI or Improvised Marketing Interventions indicates that this is a great tool for marketers for increasing impact. Read about it here.