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Should you include content in your marketing strategy for 2021?



When planning your marketing for next year, be sure to include branded, as well as content marketing. This has the advantage of not being seen as an interruption to the normal flow of the platform. Also don’t ignore the value of podcast and video content which can be embedded into your space.


Balance is always the key. Audiences have been shown to be receptive (see Pam Didner’s posts) so long as the content is useful and the headline is compelling for them. And always use publishers that carry high regard with your target market. Avenue represents various “stages” for your messages that add a valuable “halo effect”. Ask us here.