Sharing your marketing message frequently over a period of time builds top-of-mind awareness.
Further, each exposure of your message building on the one before allows you to climb to that top-of-mind position.
But sadly, many marketers stop there… a HUGE mistake. Building awareness isn’t just about getting to the top-of-mind position. But staying there! So, once you get there, you’ve got to keep the activity going!
Take the following quote from Elizabeth Arden“Repetition makes reputation and reputation creates SALES” and adapt into your business strategies for the remainder of the year.