Sudden shift in media behaviour! Implications for advertisers
Home is where the media is!
In an article in MarkLives.com describing the sudden shift in media behaviour and the implications for advertisers, http://www.marklives.com/2020/03/coronavirussa-home-is-where-the-media-is/ Martin MacGregor talks about our current needs to be informed, connected and entertained. Digital connection is increasing in value. He says magazines might also benefit. Whether being informed, connected or entertained, the activity is likely to involve some kind of screen at home.
Will this impact on your specific media schedule? Contact us at Avenue to discuss. Our office telephone line (011 4637940) will still get you through.