There is hard evidence that these uncertain times are best for reaching new markets and increasing both market share and brand loyalty. This requires at minimum that you maintain your ad spend. Increasing it ensures that your business comes out top and gets higher sales both now and going forward.
Rivak Bunce of United Stations details the McGraw-Hill and Harvard Business Review studies in Media Update. Read it here.
The rewards are available if you maintain or increase your ad budget. It’s worth it