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Game Theory advice for marketers during lockdown

Game theory, or the science of strategy, has a model called a pay-off matrix. Using and analysing this matrix shows that continuing to communicate your marketing messages provides the best outcome regardless of which strategies your competitors apply during the crisis.


The research that we all learned about in our varsity days showed that companies that advertise during recessions outperform their rivals who don’t. It seems the lockdown is no different.

The data and the science shows how phenomenally responsive and engaged many of your client base is at this time. Have a look: https://adcomm.co.za/sas-email-lockdown-open-rates-higher-than-black-friday-month-what-game-theory-tells-marketers-during-lockdown/ A halt on messaging is not the way to go.



Hold your nerve. Make this work for you. Reach your highly receptive and attentive target market now in an impactful way. Can we help?