Search
  • lauren6607

Don’t have a big media budget? You can still make a big impact.

In the MarkLives newsletter last week, Martin MacGregor, MD of Connect, talks about how brands need to find their inner mosquito. http://www.marklives.com/2019/05/media-redefined-brands-need-to-find-their-inner-mosquito/


“If you think you are too small to make an impact, try going to bed with a mosquito.”


MacGregor lists the following smart ways to achieve the most impact with your media budget.

  • Know who your core audience is and focus there. Don’t waste activity across wide targets.

  • Find one touchpoint where you know your core audience is and invest properly there.

  • Analyse habitual behaviour of your audience and be there consistently.

  • If your idea is strong enough to be shared socially, this force will accelerate your message massively.


This is precisely the way Avenue can help you make maximum impact with your budget, on the media platforms we represent. Ask us.