Does performance marketing really drive sales on ecommerce platforms?
In a report today in the MarkLives.com newsletter, there is a “startling and refreshing confession” buy the Adidas global media director. Have a listen: http://www.marklives.com/2019/11/clicks-n-tricks-performance-doesnt-pay-off-for-adidas/
This presents a wonderful reaffirmation of the need for heavyweight brand-building. Let’s do the advertising that builds the emotional connections with your customers. Don’t be misled by what is fashionable. Avenue has some solutions. Ask us.