• nicole10388

Consider the value of this audience for you

The first quarter 2020 issue of Directorship (official publication of the Institute of Directors) was distributed in February with a brand new, upmarket look and received very positively by our readers. Have a look yourself here

Our next issue is distributed in May with a booking deadline of 9 April. Featuring your business here will get your message to the exclusive and elusive business director audience via the highly regarded Institute of Directors (IoDSA). This has two major advantages:

1. It is difficult to reach this audience in the normal course of business (busy directors seldom have time to meet with you)

2. Being associated with the IoDSA has valuable “halo” effects

Directorship is produced as a quarterly print and online magazine, solely for director level readers. It is an essential business read for captains of industry and this benefits advertisers in terms of the level of recall and response that your messages enjoy. Advertising here means reaching 45 636 business leaders easily, quickly and cost-effectively. Many of the 9 155 paying IoDSA members are on the boards of more than just one company, with demographics reflecting 63% male, 51% African and 71% Gauteng representing the private & public, listed and SME, non-profit and other sectors. Industries covered span aerospace and agriculture to transportation and utilities and everything inbetween. Consider the value of gaining one new customer from this exposure. Rates range from R4 150 to R23 650 (excl. VAT). The premium Inside Front Cover position is currently still available (R14 650 excl. VAT). While response depends on many factors such as brand trust and environmental dynamics, what can be guaranteed is the value of the audience here. Worth it? Absolutely no question! :)