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Africa's $3.4 trillion Economy: Opportunities for Marketers


Being a business involved in marketing, media, advertising, brands, investor relations and the like, you know it pays to advertise. You frequently pitch this truth to your clients. But like the cobbler’s children, how much actual paid promotion do you do for your own business? 

Strategic Marketing for Africa is the place to do it, the only pan-African marketing publication that reaches all members of the ten African Marketing Confederation member countries with a $3,4 trillion economy! 

AMC Member Countries

Through our ties to the member bodies of the African Marketing Confederation, currently comprising key marketing institutions in Ghana, Kenya, Malawi, Mauritius, Morocco, Nigeria, South Africa, Uganda, Zambia and Zimbabwe (with more countries to follow)

  • Ground-breaking Pan-African body of marketing professionals spearheading the development of the highest possible standards of marketing across Africa

  • A collaboration between the African national marketing bodies and associations to exchange expertise 

Cost-effective ways to increase your brand exposure and provide easy access for local and international companies to reach potential buyers and distributors

AMC Conference 2023

Our conference was a remarkable exploration of the untapped potential within Africa’s vast market, providing invaluable insights and tools for attendees to discover and leverage new business opportunities. With a population exceeding 1.3 billion people and abundant natural resources, Africa stands as an attractive market for marketers seeking innovative ventures

Throughout the conference, our distinguished speakers delivered keynote addresses, engaging sessions, and panel discussions that equipped attendees with the knowledge and skills necessary to navigate and thrive in our unique market

Annual IMM Marketing Conference 2023

This was the annual platform for all levels of marketing professionals across South Africa. The IMM Conference was an inclusive event that was accessed by all marketing professionals. The theme for that year’s conference was “Global thoughts, Local Leaders.” Attendees enjoyed an array of practical case studies, panel sessions, and insights from international and local industry giants as they shared what it meant to be a marketer in 2023.

Let’s work on a strategic plan for the year to promote both your business and your clients

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