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  • barbara388

Advertising works when..............

Volkswagen's "Think Small" campaign dealt with the American propensity to buy big cars by playing right into the audience expectations and reinforcing them. "You think I'm small? Yeah, I am." (https://blog.hubspot.com/marketing/best-advertisements).


When you are honest and don't try to be something you are not, advertising works!


Celebrate your unique proposition!