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Advertising Effectiveness: How do videos shape up?


I was fortunate to attend the IMM Friday event on TikTok last week. For quite a while, marketing gurus have been talking about the value of video marketing but IMM’s event was a lightbulb moment for me. And now the research is showing stats that quantify huge value. According to G&G Digital, 84% of consumers buy based on watching video content:(https://modernmarketing.co.za/four-ways-to-make-video-work-for-your-brand/). Embrace this direct correlation to sales to work for your advertising.

Create video content that resonates with your target market and include it in your advertising campaigns (traditional and digital) and on your website. Then enjoy a level of engagement from your audience that surpasses digital response stats.

It’s easy to incorporate. Can we chat?



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