The Plus 50 magazine has been in existence for 15 years aiming to enrich, entertain, inform and target the entire senior’s community. Speaking with inspiration and relevance to a demographic that has redefined contemporary post-career lifestyles. As a platform and a voice for a richer fuller more significant life the editorial environment of the Plus 50 magazine will include travel and leisure with insight and advice on other interests such as money, health and well-being in a tone that is well-informed. A bi-monthly bilingual magazine, 

distributed nationwide.


Articles and columns feature various topics such as retirement planning, lifestyle options, inspiring personalities, health, sport and activities, hobbies, look-good fashion, anti-ageing strategies, money matters, and provide information about current events in the seniors’ world.


The readers of the Plus 50 magazine fall into two categories. Firstly, the group currently at the height of their careers and planning for retirement, they usually fall in the age group of 50 – 65.   Secondly, the group who has already retired.


The readers have an intense interest in health: age-related illnesses and healthy lifestyles such as dietary habits, positive ageing, sports activates and optimal living in one’s senior years.


Plus 50 publishes columns written by experts in all the above-mentioned fields. The magazine also offers profile articles on well-known local personalities.


Plus 50 appears in printed format as well as online. Copies are mailed to subscribers and available in selected supermarkets such as Spar, Pick ‘n Pay, CNA and Checkers. Plus 50 offers advertisers the opportunity to showcase their products or services for at least 60 days.